“I received the print in perfect condition. It is so beautiful!! I love it. My fault - I didn't read your comments about framing being a separate item. I would have loved to have you frame it too. You do wonderful work. Thank you.”
| Genre | Advertising Poster |
| Artist | Leonetto Cappiello |
| Subject | Royat Cest La Sante advertising poster |
| Circa | 1924 |
| Medium | Giclée on 325gsm archival matte |
Royat Cest la Sante Vintage French Advertisement 20th CenturyLeonetto Cappiello · c. 1924
Archive Print Co. · archival reproduction
| Genre | Advertising Poster |
| Artist | Leonetto Cappiello |
| Subject | Royat Cest La Sante advertising poster |
| Circa | 1924 |
| Medium | Giclée on 325gsm archival matte |
We restore and reproduce forgotten masterworks of graphic design on museum-grade paper — so they can live on your walls instead of in an archive.
The Story Behind the Print
This exuberant French poster celebrates Royat, the legendary spa town nestled in the volcanic hills of Auvergne. During the early 20th century, European health resorts waged a spirited campaign for affluent visitors seeking the curative powers of mineral waters. Royat's ancient sulfur springs had attracted everyone from Roman soldiers to Belle Époque aristocrats, but by the 1920s, sophisticated advertising was essential to compete with fashionable rivals like Vichy and Baden-Baden.
The artist captures the era's optimistic faith in spa culture with bold typography and radiant imagery that practically bubbles with vitality. "Royat C'est La Santé" — Royat is health itself — proclaimed this vintage advertisement art, promising rejuvenation among the therapeutic springs of the Massif Central. The poster's vibrant palette and confident design epitomize the golden age of French resort marketing, when graphic artists transformed medical tourism into pure visual poetry.
Reproduced on 325gsm museum-grade archival matte paper using fade-resistant giclée printing and archival inks for lasting beauty. Colors may vary slightly between screens and the finished piece — the print will always be richer.
About the Frame
Framed pieces are built to order in solid wood with clear acrylic glazing, dry-mounted artwork, a kraft paper dust cover, and hanging wire. Each piece arrives ready to hang. No mat. Satin Black has a 7/8-inch face and adds 1.25 inches to the total width and height. Slimwood Silver and Slimwood Gold have a 1 1/8-inch face and add 1.75 inches to the total width and height.
The selected size refers to the artwork itself. Framed orders are custom made and ship within 7 to 10 business days, free in the U.S. See our shipping and return policies for framed piece details.
Customer notes
From our collectors
“Item was exactly as it was presented on the website and was even more beautiful in person. The shop owner was friendly and answered every question I had and worked diligently to get my framed print delivered before the holidays.”
“Wow wow wow! I am BEYOND thrilled with this piece. The quality of the print and the frame- absolutely stunning. Came earlier than expected. Justin is fantastic. Will definitely be ordering from him again. 10/10 would recommend!! If you’re on the fence, do it; you won’t regret it.”





