“Well to say I love my maps is an understatement!!! They exceeded my expectations! Paola listened to exactly what I wanted in regards to Colors, frames, details of maps, etc The quality of the maps is wonderful and the frames are gorgeous. He was such a pleasure to work with! He was very quick to respond to all my questions and I received my maps so quick! LOVE this store!”
Print only · ships rolled in a protective tube, ready to frame
Archive Notes
| Genre | Vintage advertising poster |
| Artist | Leonetto Cappiello |
| Subject | Toujours Blanc Flocons MAG |
| Circa | c. 1925 |
| Medium | Giclée on 325gsm archival matte |
Size Comparison
Toujours Blanc Flocons MAG Cappiello Laundry Poster PrintLeonetto Cappiello · c. 1925
Archive Print Co. · archival reproduction
$40.00
Print Only · Ships Unframed
4.7567 customer reviews
Free U.S. shipping · arrives Oct 29 to Nov 5
Museum-grade archival paper
U.S. orders are printed and framed in the U.S.
30-day returns from delivery · damaged arrivals reprinted free
Archive Notes
| Genre | Vintage advertising poster |
| Artist | Leonetto Cappiello |
| Subject | Toujours Blanc Flocons MAG |
| Circa | c. 1925 |
| Medium | Giclée on 325gsm archival matte |
Size Comparison
We restore and reproduce vintage maps, charts and prints on museum-grade paper.
The Story Behind the Print
Toujours Blanc Flocons MAG Cappiello Poster Print
This Toujours Blanc Flocons MAG poster print is a museum quality reproduction of Leonetto Cappiello's 1925 French laundry soap advertising artwork. White acrobatic figures tumble and stretch across a black ground around a red Flocons MAG package, with cool green Toujours Blanc lettering and oversized MAG type below.
The composition works beautifully in laundry rooms, bathrooms, powder rooms, kitchens, utility spaces, studios, and graphic black-and-white gallery walls. The whiteness claim becomes a theatrical composition of floating white forms, making this household advertisement unusually elegant and modern.
Premium Archival Quality
Printed on heavyweight museum grade matte paper for exceptional fine art quality and long term durability. The archival paper helps preserve the white figures, red MAG package, black field, green lettering, blue MAG type, and crisp restored contrast. High resolution preparation keeps the artwork clear and lifelike, even at larger sizes.
A Thoughtful Gift (frame not included) This vintage poster print is a refined gift for laundry room decorators, household advertising collectors, Cappiello fans, designers, and buyers who like refined black-ground French posters. It works well for birthdays, housewarmings, holidays, office refreshes, creative studios, restaurant projects, or interiors that celebrate historic graphic design.
Color and Detail Note
Colors and tones may vary slightly due to differences in screen settings. Each print is prepared from high resolution artwork files to ensure accurate reproduction and clear, detailed rendering of the artwork.
Frame not included. Archive Print Co. All rights reserved. Professionally restored and printed on museum grade materials.
About the Frame
Framed pieces are built to order in solid wood with clear acrylic glazing, dry-mounted artwork, a kraft paper dust cover, and hanging wire. Each piece arrives ready to hang. No mat. Satin Black has a 7/8-inch face and adds 1.25 inches to the total width and height. Slimwood Silver and Slimwood Gold have a 1 1/8-inch face and add 1.75 inches to the total width and height.
The selected size refers to the artwork itself. Framed orders are custom made and ship within 7 to 10 business days, free in the U.S. See our shipping and return policies for framed piece details.
Customer notes
From our collectors
4.7567 customer reviews
“This was a custom order, and it turned out SPECTACULAR. It was a gift for a friend, who loved it. I am delighted with the quality of the paper and detail of the map. Paola is a pleasure to work with, and everything was done well before expected. Careful packaging, speedy shipping--could not ask for more. I will be ordering again soon.”
“I purchased this map in the 48x36 size. The print is exactly as described and shown. I had it framed at my local frame shop and just picked it up a few days ago. The shop owner answered all my questions in a flash. If ever I should need another map...I know where to go!”
Art Deco posterblack wall artFlocons MAGFrench laundry posterhousehold advertisingLeonetto Cappiellovintage advertising
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