| Genre | Advertising Poster |
| Artist | Leonetto Cappiello |
| Subject | Mugnier Burgundy Wine Advertisement |
| Circa | 1912 |
| Medium | Giclée on 325gsm archival matte |
Mugnier Vin de Bourgogne Vintage French Wine Poster 20th CenturyLeonetto Cappiello · c. 1912
Archive Print Co. · archival reproduction
We restore and reproduce forgotten masterworks of graphic design on museum-grade paper — so they can live on your walls instead of in an archive.
The Story Behind the Print
This striking Mugnier Vin de Bourgogne poster captures the golden age of French wine advertising, when vineyard promotions were elevated to high art. Created during the mid-20th century, this piece showcases the sophisticated typography and evocative imagery that defined regional French marketing of the era. The Mugnier family's Burgundy wines were among the celebrated vintages that helped establish France's post-war cultural renaissance.
French poster artists of this period drew inspiration from Art Nouveau masters while developing their own distinctive visual language—one that balanced commercial appeal with genuine artistic merit. The careful composition and refined color palette reflect the artisanal quality that French vintners sought to convey to an increasingly sophisticated consumer base.
Reproduced on 325gsm museum-grade archival matte paper using giclée printing and archival inks, ensuring the subtle gradations and rich tones of this vintage poster art remain vibrant for generations.
Colors may vary slightly between screens and the finished piece — the print will always be richer.
From a Collector
“Third order from Archive Print Co. The paper weight, the linework — it’s the real thing. Framed it in dark walnut. Looks like it’s been hanging in a gallery for decades.”
James K. — Verified Collector
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